Smart technology has moved from trend to essential toolkit in the events industry. What began as optional add-ons a few years ago is now shaping how planners organise, market, and deliver experiences. In 2026, the advantage doesn’t come from replacing people with machines — it comes from using technology to support the human side of […]
Doha, Qatar – September 2025 Qatar could be preparing for a new era of live entertainment. Sphere Entertainment, the US-based company behind the iconic Las Vegas Sphere, has officially secured trademarks for “Sphere Doha” and “Sphere Qatar”, approved last week by Qatar’s Ministry of Commerce and Industry. A New Horizon for Doha’s Entertainment Scene The […]